Get ready to witness a musical revolution as AlphaTheta Corporation, the conglomerate behind renowned brands like Pioneer DJ, KUVO, rekordbox, and TORAIZ, surprises the world of electronic music by adding another gem to its crown: AlphaTheta, a new brand that promises to revolutionize the music scene. In an announcement, the company revealed that it will be launching new products this week, synchronizing this grand moment with the prestigious NAMM Convention in sunny California.
The unveiling of AlphaTheta coincides with the splendid 30th anniversary of the groundbreaking DJ player, the legendary CDJ-500, which made its impactful debut in 1994. The company, in sharing the news through a press release, explained the meaning behind the name AlphaTheta, revealing that it is directly associated with the brain wave frequencies achieved during moments of optimal musical performance. The statement emphasizes how music has the power to guide us into exceptionally powerful mental states, and AlphaTheta’s goal is to use its innovative technologies in sound and music creation to enhance and enrich these peak moments
The press release also highlights that the iconic Pioneer DJ, known for its CDJs, controllers, and more, will continue to be a vital part of the AlphaTheta group. The promise is that both brands will coexist, with products being meticulously designed and released under the Pioneer DJ and AlphaTheta labels. The company reinforces its commitment to providing customers not only with innovative products but also with an expanded range of options, offering a new value and further elevating the musical experience for its enthusiasts. Get ready for a sonic revolution with AlphaTheta!
Find out more on the new AlphaTheta website: click here!
